Investors story

Supreme is a leading manufacturer, brand owner and distributor of fast-moving consumer goods across the retail landscape – including leading UK discounters, major supermarkets, wholesalers and via our online platform. Our diverse products span three different categories: Vaping, Drinks & Wellness and Electricals. Our products share a common DNA; they are all branded ‘value’ consumer staples, offered at disruptively low prices, are easily transported and displayed with simple consumer offerings that our customers do not return.

Key strengths

  • Vertically integrated and brand-led

    With UK-based manufacturing, exclusive product licensing, and ownership of leading brands, Supreme benefits from complete control over quality, cost, and margin, generating the majority of profits from products we either own or produce in-house.

  • Efficient, scalable platform

    Our centralised operating model leverages shared overheads and cross-category expertise, enabling scalable growth without proportional cost increases.

  • Privileged market access

    Our long-standing relationships provide us with privileged access to a broad and expanding customer base, spanning major UK retailers, discounters, supermarkets, the public sector, and a growing direct-toconsumer presence.

  • Financial strength and consistency

    Delivered a 17% compound annual growth rate in both revenue and EBITDA from FY20 to FY25 whilst remaining capex-light and highly cash generative.

  • High calibre leadership

    Our seasoned executive team brings deep sector expertise, supported by a PLC board with proven strategic and operational track records.

  • Disciplined, value-accretive M&A

    We have a strong track record of acquiring businesses at attractive valuations and rapidly unlocking value through integration, delivering high returns on capital employed.

  • Customer-centric and disruption-driven

    Through scaled UK manufacturing, global supplier networks, and relentless cost discipline, we offer high-quality, branded products at disruptively low prices; positioning ourselves as a supplier of choice in value-driven markets.

  • Diversified and resilient portfolio

    Our broad product range benefits from multiple independent macro tailwinds. Coupled with a diverse customer mix including high-volume discounters, institutional buyers, and online platforms, this ensures resilience and multiple growth levers.